The Book
When starting a business, you need to get relevant fast.
Understanding and relieving customer pain is the single most
proven path to that goal. This is a great book to get you headed
on the fast track.
- Geoffrey Moore
This is extraordinary stuff.
- Howard Bloom
The Idea.
When people talk about entrepreneurship
and innovation, more often than not, that’s where they start.
They talk about creativity. They talk about thinking outside
the box. They talk about doing something that's never been done
before.
However, if you study the stories of successful
entrepreneurs, in many cases you will find that their
stories don’t start with The Idea. Instead, they start with
something else.
The Problem.
The Paradox of Pain explains why that is the case and how
would-be entrepreneurs, innovators, inventors, and others can
dramatically increase the odds that they will be successful.
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