6/14/2007

The prototypical audience for an Elevator Pitch is a Venture Capitalist. However, an Elevator Pitch can be any potential backer of an idea.

Investors
You should deliver your Elevator Pitch to anyone — ranging from angel investors to corporate investment committees — who can provide the money you need to get your idea off the ground.

Supporters
Every project needs a set of supporters — ranging from team members to sponsors to advisors — and an Elevator Pitch is a great way to quickly acquaint people with what you are doing.

Partners
Often, you need to recruit business partners who can help you bring your product to market. An Elevator Pitch often makes a great way to start off such a conversation.

Press & Analysts
The press and analysts will help you spread your message, but they are very busy. As a result, you must first get their attention and then equip them with a concise description of your product or ser-vice that they can use when talking to others.

Customers
One of the best places to start any sales pitch is with a statement that explains to the listener why they should pay attention to what you are going to say.