Elevator Pitch Definition
8/14/2007
When explaining what an elevator pitch is, it is often helpful to
start out with a definition. Given that, here is a brief
definition of an elevator pitch that I like...
An
Elevator Pitch is an overview of a product, service, project,
person
or other thing and is designed to
just get a conversation started.
 Overview
Because the Elevator Pitch is often the first exposure The
Audience may have to you and your Thing, your Elevator Pitch must stay at a
high level and should answer fundamental questions like...
- What is it?
- Who needs it?
- Why should I believe what you
are saying?
Thing
While the term "Elevator Pitch" is usually applied to pitches
by entrepreneurs to Silicon Valley venture capitalists, the basic
idea can help people sell a...
- Product
- Service
- Project
- Person
Just Get a Conversation Started
The goal of an Elevator Pitch isn't to close the deal.
Instead, the goal of an Elevator Pitch is merely to get a
conversation started; to convince The Audience that your Idea is
something they need to know more about.
|