Elevator Pitch Blog

7/21/2008

Update On The Book

I am continuing to make progress on the book. Over the weekend I received the latest galley from the graphic designer and am in the process of marking it up. I hoping that I will just need one my round of corrections before I go to the printer, which puts the finished book in my hands by the end of August 2008.

5/7/2008

The Religious Elevator Pitch

Today I received a call from the pastor of a Lutheran church in Minnesota who was interested in using an excerpt from my Elevator Pitch 101 essay in a hand-out that he was preparing for one of his sermons. He thought the ideas I discuss in my essay could help the members of his congregation come up with personal elevator pitches that would help them explain their faith to others, but do so in a low-pressure, soft-sell manner.
     This is a totally unexpected, but completely logical, application of the concept of the elevator pitch. At the end of the day, a person who is evangelizing their faith is selling something to their audience, and the same rules apply in that scenario as much as they do in any other sales scenario.

5/5/2008

Getting Started

I am in the process of self-publishing my book Elevator Pitch Essentials, and I wanted to create this blog as a way of managing all of the things that I wanted to say, or should have said, in the book but either forgot to say or didn't know to say them. I hope to post a new thought to this blog every week or so.