Elevator Pitch Essentials
5/8/2008
 Regardless of what you call it
-- an elevator pitch, an elevator speech, or an elevator presentation -- one
tool every successful entrepreneur, innovator, salesperson, and project
champion must possess is an overview of their product, service,
project, or other Thing.
With an
effective elevator pitch, they will be able to catch the often fleeting attention of the people
who can help them bring their Thing to life.
Without one, they won't.
The problem is that while many people talk about
the
importance of having an elevator pitch, most people don't know what an effective elevator
pitch looks like.
That's where this web site, and the book
Elevator Pitch Essentials, enter
the picture.
This web site contains a number of essays,
presentations, and links to pages that explain what an effective
elevator pitch looks like and how to create one.
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