Saving the Cardinals
The St. Louis Cardinals are in a death spiral.
Unless they quickly make a number of changes, they will enter a
period of frustrating irrelevance like we saw in the late 80s and
early 90s or, worse yet, the 70s.
Why do I believe the Cardinals are on path to ruination?
In 2016, the
Cardinals literally set the record for pinch-hit home runs.
And how did the Cardinals reward the coach responsible for
getting their pinch hitters ready?
They fired him.
Cardinals vs. Great Organizations
Before I got into the baseball world, I spent years in the
worlds of consulting and start-ups, seeing and working for both
successes and failures. I spent much of my time trying to figure out
the difference between under-performing organizations and great
One of the biggest lessons I learned is that great
organizations are obsessed with finding and retaining great
And under-performing organizations drive them out.
Why do under-performing organizations drive out great people?
Because of fear.
They are afraid to hire people who might be better than them.
Who might become a threat.
And the first sign of that fear?
Looking for yes men.
I was once part of a start-up that had some success, but that
fell far short of our capabilities.
The first hint of a problem was when the head of the
organization told me, face to face, "You need to stop asking so
many questions and do what you are told."
There was some truth to what he said; our promise was that we
would provide a comparable user experience on a more powerful
The problem was he applied that mantra applied to more than just the UI
and to more than just me.
In sum, loyalty was valued over talent, and truly great
programmers left the company while inferior programmmers, who were
part of the in-group, were retained.
The product stagnated, sales collapsed, and the company
The Cardinals Way
I see and hear the same thing when I look at the Cardinals. In
particular the valuing of yes-men over those who would ask the
pointed questions that can advance an organization forward.
I think the root cause of the problem is the much-touted
In some ways the Cardinals Way is an incredible asset. It can
help ensure that things are done the right way.
However, when I look at the Cardinals Way, I see an approach
that is becoming disconnected from reality.
Start with the defensive struggles of the Cardinals in 2016.
Clearly, something is broken. However, were the biggest changes
that were made targeted at that weakness?
They were targeted at fixing what was clearly the LEAST broken part of the
The bigger issue I see with the Cardinals is a clear lack of institutional memory;
an obvious disconnect between what players in the current Cardinals
organization are being taught and what the greatest members of the
organization (actually) did.
Instead of helping the organization stay on track, The
Cardinals Way has become a hammer to be used against anyone who
questions the way things are done.
Who isn't a yes man.
Regardless of whether the way things are done is working or
What evidence do I have that the Cardinals organization is
becoming increasingly dysfunctional.
1. Derrick May
Great organizations retain and promote great people. Dying
organizations see them as a threat and drive them away.
The 2016 Cardinals' pinch hitters, who Derrick May was
responsible for warming up, performed at an incredibly high level.
Hell, they set a record for pinch hit home runs.
And what was Derrick May's reward?
He was fired.
I'm not saying that he should have been promoted, but for the
organization to not even retain Derrick May in his former role as
hitting coordinator is absurd.
And incredibly troubling.
Why does Carlos Martinez so often struggle in the first inning?
Why does he trouble making it deep into games?
The answer is the same.
Carlos Martinez is not being allowed to warm up -- and perhaps
even practice -- the way he is going to play.
At a minimum, when he is warming up before a start, Carlos
Martinez uses pitching mechanics that are differe than the one he
used up to this point in his career. I'm not exactly sure what's
happening or why, but the gist is that Carlos Martinez is warming
up using Tall & Fall mechanics but employs Drop & Drive mechanics
during the game.
This issue first cropped up at the end of the 2015 season when,
in-season and just before the playoffs, Carlos Martinez made a
significant change to his pitching mechanics and his posture, a
change that in my opinion directly and quickly led to his stint on
the disabled list.
Carlos Martinez Early & Late 2015
At a minimum, only a fool would change the mechanics of a
pitcher mid-season, much less a pitcher who was on an absolute
tear and whose numbers were significantly improved from 2014.
I see a (strikingly) similar problem with
Alex Reyes' stride. What's more, the stated rationale seems
logical but is ahistorical. Which suggests that the biomechanic
truth is more complicated than Naive Biomechanics believe.
Typically, Reyes repeats his delivery well when he stays under
control and in a direct line towards home plate. The latter was a
particular focal point when working with Springfield pitching
coach Jason Simontacchi.
That makes me wonder about the level of knowledge of the
Cardinals pitching coaches given that, while they seem well-versed
in the conventional wisdom, they seem to have little to no
knowledge how great pitchers like Bob Gibson (actually) moved.
I worked with Tommy Pham from 2010 until late September 2015.
During that time, I helped him rebuild his swing and approach.
After his August 17, 2015 second call-up, by which time he had
addressed most of the flaws in his swing, Tommy Pham hit .303 and
put up an OPS of .912.
That culminated in a 10-game stretch in which he put up a bit
more than 1 WAR in value and, right after which, Tommy Pham ended
Which is NOT what bothered me.
What bothered me was how, early on in the 2016 season, members
of the Cardinals coaching staff started lamenting that their
players needed to stop listening to "Internet Guys."
What relevance is there to where someone does their teaching?
That's as dumb as calling someone Google Boy.
Oh and, during the 2016 season, Tommy Pham hit .226 and put up an OPS
It makes no difference where a person does their teaching;
whether it's the Internet or a facility. What
matters is whether they know what they are talking about or not
and whether hitters get better or worse.
My concern is that the Cardinals coaching staff seems focused
on listening to the "right" people and the "right" things, when
the evidence, in the form of Tommy Pham's 2016 season, suggests they may not be "right"
A healthy organization, after hearing about my work with Tommy
Pham, would say, "Can you tell us more about what you worked on
with him and why? Do you see similar flaws in any other players
(like Kolten Wong)?
A dying organization, after hearing about my work with Tommy
Pham, would say, "Stop f'ing with our hitters."
5. Matt Carpenter
I instantly loved
Matt Carpenter's swing upon seeing him play in 2010, and
believe he has (had) a chance to be a perennial MVP candidate and
perhaps a Hall Of Famer. Now, I see him having a solid, but only
And that's only if Matt Carpenter's hitting stops declining,
which isn't guaranteed.
I know that Matt Carpenter isn't doing that badly. However, I would
argue that what we saw him do in 2012 and 2013 demonstrates that
he has been under-performing.
The problem is Matt Carpenter has developed two significant
I would argue that is due in part to the Cardinals
coaching stuff buying into the conventional wisdom about hitting.
Which is very often wrong.
What evidence do I have?
First, Matt Carpenter seems to have become obsessive about keeping his
front elbow down. That creates one hole in his
Matt Carpenter Percentage Whiffs 2016
Second, he seems to have become more upright and erect when he
swings. That has created a second hole in his swing.
Matt Carpenter Percentage Whiffs/Swing 2016
Some will say Matt Carpenter isn't hitting as well because he
is trying to hit more for power than average. However, Albert
Pujols was able to hit for both power and average, and I saw the
same ability in Matt Carpenter when he broke into the league.
However, I would argue that Matt Carpenter is the prototypical
the problem with hitting instruction at the major league level.
A problem that Derrick May sure seemed to understand, given his
success with the pinch hitters, but I'm not sure ANY of the
current Cardinals coaches understand.
6. General Hiring Rationale
I think Randy Flores did a good job with the draft. I don't
think Dakota Hudson is a starter, but there were no other glaring
What bothered me about the Randy Flores hiring was the rationale for his
First, he was touted as having expertise in video scouting. I'm
sorry, but that's not a new skill and hasn't been for 10
years. For the Cardinals to think Flores video scouting was an
asset is as parochial as being impressed by someone's knowledge of The Google in 2017.
The second thing that concerned me about the rationale for
Randy Flores' hiring was that he was "familiar with how we do
things." While that has some value, great organizations are
constantly looking for new points of views and perspectives.
the same views.
Finally, I don't know Mike Schildt. He seems like a nice guy.
as this video makes clear he has no understanding of what a
good swing plane actually looks like. He teaches the same
A to C swing that has been ruining Cardinals hitters since Joe
Mather and before.
From what I understand, Mike Schildt isn't the only member of
the Cardinals organization
who teaches this. It seems to be part of an organization-wide
The problem is that you could argue -- and I would -- that front
elbow down, barrel above the ball, A to C Swing thinking is
what's behind Matt Carpenter's under-performance relative to his
first two years in the league.
You also have to wonder if questioning elements of the
conventional wisdom like front elbow down, barrel above the ball,
A to C Swing -- which is not what the best hitters (actually) do
-- is what led to Derrick May's firing.
7. Matt Holliday & Jhonny Peralta
Matt Holliday isn't with the Cardinals any more, but the
problem that led to his struggles through most of 2016 (and 2014
and 2015) and Jhonny Peralta's struggles in 2016 remains; a
problem with how the Cardinals teach hitting. This is the same
issue I touch on above. As I touch on in
Lessons Learned, there are problems with how the Cardinals
teach the stride and swing plane that lead to adjustability issues
and holes in their hitters' swings.
Is the problem irreparable?
Far from it.
For the time being.
The Cardinals still have a strong core of players to build upon.
So what would I do?
1. beyond Moneyball
The big idea behind Moneyball wasn't statistics.
It was objectivity.
The rise of SABRmetrics and analytics has been a boon for the
However, at the same time that scouting has gotten more
objective, coaching and player development is at best standing in
place and is more likely losing ground.
I monitor what is being taught at the MLB and MiLB levels of
the Cardinals and what I keep hearing are ideas that are
inconsistent with what the best players to have played the game
Including many Cardinals Hall of Famers.
2. Seek Out "No" Men
It's no surprise, but Theo Epstein apparently hates Yes Men.
They are of literally no use to him.
3. Understand the Conventional Wisdom is Wrong
The conventional wisdom about hitting and pitching instruction
I have numerous examples of this, the most recent of which is a
player whose swing was a clone of Mickey Mantle's.
Ex-MiLB Hitter and Mickey Mantle
He was coached out of this swing (by a now-MLB hitting coach)
and is now out of the game.
The fact is that hitting and pitching instruction at the major
league level is almost universally terrible. By that I mean that,
more often than not, players are coached OUT of the movements of
the best players.
The first organization to abandon the conventional wisdom about
hitting and pitching will have a huge advantage when it comes to
the efficiency of their player development process.
4. Learn From the Past
The biggest problem I see is that more and more Cardinals
players are being coached OUT of movements that the best players
in the organization's history employed.
Just today, I read a piece in which a Cardinals pitcher was
talking about a directive that, while part of the conventional
wisdom about pitching, is NOT at all what Bob Gibson did.
5. CULTIVATE INSTITUTIONAL MEMORY
The number one thing that worries me about the Cardinals is
what seems to be a complete lack of institutional memory. Yes,
people talk about the organization's past glories, but in most
cases players are being coached OUT of, not into, what those great
6. Ask WDGD?
Bob Gibson literally changed the game.
MLB had to lower the mound to (try to) reduce his dominance.
The only other player who I can think of whose impact you can
see in the rulebook was Ty Cobb, and that was because of the way
he played the game and all of the crap he pulled.
I would argue that, whenever a Cardinals coach or player is
talking pitching, the first thought that should enter their mind
is this one.
What did Gibby do?
Given Bob Gibson's success, I would argue that, if you are
coaching a player out of what Gibby did, that's a problem.
7. ASK WDSD?
Stan Musial had a swing that, in many ways, was a
product of his era and not as applicable to the modern game.
However, there is one thing that modern hitters -- like Matt
Adams -- can learn from Stan Musial.
While modern hitters are being told to stand up for leverage,
that is not at all what Stan Musial did.
Perhaps, if Stan Musial did something, it was a good thing, not
a bad thing?
8. Ask WDAPD?
There is another player in the organization's more
recent history, about whom a similar question could and should be
What did Albert Pujols do?
Given Albert Pujols' success as a member of the Cardinals, I
would argue that, if you are coaching a player out of what Albert
did, that's a problem.